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Content Architecture · B2B SaaS · mid-market · 2026-03
From blog noise to clusters that actually feed pipeline
Keyword clusters, comparison pages, and demo-adjacent guides — written like operators, not SEO Mad Libs.
- Organic demos
- 3×
- Posts consolidated
- 80 → 34
- Horizon
- 4 mo
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
80 posts competing for the same three head terms. Zero owned “vs” acreage against competitors.
Approach
Cannibalization audit, hub-and-spoke IA, answer-first rewrites, GEO-ready FAQ blocks, internal CTAs to product tours.
Outcome
Organic demos became a top-three source. Sales stopped asking “where did this lead read anything?”
Stack
- Content SEO
- Next.js
- Ahrefs
- HubSpot
Similar problem?
Tell us what you're building.
We'll say if we're the right fit — and if we're not, we'll say that too.