Print Atelier · Custom apparel · DTC · 2026-02
A print-on-demand storefront that feels handmade, ships like retail
Rebuilt a congested theme stack into a fast Next.js store with product configurator, live mock preview, and checkout that doesn’t fight the brand.
- Mobile convert step
- +38%
- JS weight
- −52%
- Launch
- 5 wk
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Plugin sprawl and a page-builder theme made every merch drop slow. Mobile conversion collapsed on the configurator step.
Approach
Fixed-scope rebuild: design system, ISR catalog, client-side canvas preview, Stripe Checkout. Performance budget locked before visual polish.
Outcome
Configurator completion up on mobile; page weight halved; editorial merch drops publish without a developer bottleneck.
Stack
- Next.js
- Stripe
- Sanity
- Vercel
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