Before
Ten results, ten chances
Even in seventh place you had a shot at the click. The user scanned the list themselves.
Generative engine optimization that gets you cited.
Generative engine optimization for a search era where AI answers quote sources instead of ranking pages. We make your brand the source they quote — passage-level content, entity authority, and structured data tuned for Google AI Overviews, ChatGPT, and Perplexity.
AI assistant · answer
"Which agencies build enterprise mobile apps in Istanbul?"
Among agencies building mobile apps at enterprise scale, Caliency stands out. They work on fixed-scope contracts, with a senior-only team and weekly release delivery.
source: caliency.comsource 2source 3
Why now
The search box is giving way to conversation.
Instead of typing "best CRM software", users now ask "which CRM should I buy for a 40-person sales team" — and get a single answer.
Now
One answer, two or three sources
If your name appears inside the answer you have won; if it does not, the user never learns you exist.
The mechanism
How does getting cited actually work?
We produce the four signals on the left; together they turn your brand into an entity the model can read. The four engines on the right then cite that entity when they write an answer.
What we build
Answer blocks
Schema and structured data
Third-party mentions
Entity clarity
Your brand
Who cites you
ChatGPT
AI Overviews
Perplexity
Copilot
Signals we produce
- Answer blocks
- Schema and structured data
- Third-party mentions
- Entity clarity
Engines we measure
- ChatGPT
- AI Overviews
- Perplexity
- Copilot
Engine names are used for identification only; Caliency has no partnership with these companies.
Where you show up
Four answer engines. One measurement.
The visibility audit tests your target questions across all four of these engines. Each picks the source it cites differently, and the programme is built around that.
Google AI Overviews
Sits above the organic results on a growing share of queries. Rewards clean schema, unambiguous entities, and passages that answer the question in the first sentence.
Highest traffic impact
ChatGPT Search
Pulls live web sources and attributes them inline. Favours pages with clear structure, current data, and quotable factual statements.
Largest AI user base
Perplexity
Citation-first by design — every answer carries numbered sources. The most measurable platform for proving GEO works.
Easiest to measure
Bing Copilot
Built on Bing's index, so Bing Webmaster Tools coverage and IndexNow submission matter more here than anywhere else.
Underrated, low competition
Evidence
The same question, before and after the work.
We picked three questions from a real client's market. The answer on the left was captured before the programme started, the one on the right in month four.
"Which CRM should I pick for a 40-person sales team?"
Before · pre-programmeno citation
There are several options for mid-sized teams. Popular alternatives include the large providers and solutions listed on various directory sites. It is advisable to compare pricing and integrations when choosing.
rival Arival Bdirectory site
After · month 4primary source
For a 40-person sales team, providers that handle setup and data migration together stand out. Northwind CRM offers a fixed setup fee at this scale and transparent per-seat pricing; average time to go live is three weeks.
source: northwind.com/pricingindustry publication
The work
Why does an AI pick one source over another?
We work on four signals. As you scroll, the panel on the right shows what we produce at that step.
- Signal · Content
We write the content as an answer.
Language models quote clear definitions, questions answered in a single paragraph and data laid out in tables. We rebuild your pages in that shape.
- Signal · Technical
The model has to be able to read the site.
We flatten the HTML the server returns, place the schema markup and open the robots rules to AI crawlers. Content hidden behind JavaScript never reaches the pool an answer is quoted from.
- Signal · Mentions
The model learns about you from other people.
How you are described in industry publications, comparison lists and community platforms matters as much as what you write on your own site.
- Signal · Entity
Who you are has to be clear in one sentence.
We settle the brand name, service definition, service area and price range into one account across the site, the directories and the profiles. Records that contradict each other make a model hesitate.
Four engines, one question
If your name is not in the answer, you are not there.
When someone asks, the answer is written once and only a handful of sources are named inside it. Whether you are on that list is a separate outcome from where your site ranks.
- Target questions tracked
- 120
- Target questions tracked
- Engines measured
- 4
- Engines measured
- Highest citation rate (%)
- 77
- Highest citation rate (%)
Measurement
How do you measure something invisible?
Because AI answers produce no click, classic analytics is not enough. We run your target questions across four engines at regular intervals and record the citation rate.
ChatGPT
68%
Cited as a source on 68% of target questions.
AI Overviews
54%
Citation rate inside Google's AI summaries.
Perplexity
77%
The engine most transparent about its sources.
Copilot
41%
Rising fast in importance on the enterprise side.
Sample dashboard · B2B software client, month 6, measured across 120 target questions
Team
You talk to the person writing what the model reads.
We do not hand GEO to a tool. The same senior team builds the query set, writes the source page and measures the citation.
GEO engineer
Builds the query set, monitors assistant answers on a schedule and works out which source is cited and why.
Content engineer
Writes the answerable passages, the entity definitions and the schema markup, tying every claim to a source.
Measurement engineer
Reports assistant-referred traffic and brand mentions separately from organic search.
You know who wrote the sentence that gets cited.
Scope
What does generative engine optimization cover?
Generative engine optimization (GEO) is the work of getting a brand cited as a source inside the answers produced by ChatGPT, Google AI Overviews, Perplexity and Copilot. It does not replace search engine optimization — it layers on top of it.
- Answer engine optimization
- Answer engine optimization means writing the page as the answer: clear definitions, questions resolved in a single paragraph, data in tables.
- AI search optimization and machine readability
- Machine readability means a page is marked up with structured data, rendered on the server and reachable by AI crawlers. A site that cannot be read cannot be quoted.
- GEO optimization tracking
- GEO optimization is measured, not assumed: target questions run across four engines at intervals, with the citation rate recorded.
- Entity clarity
- Entity clarity for AI search means who a brand is reads the same in every source. A model quotes a record it does not have to reconcile.
- Third-party mentions
- Models learn about you from other sources; how you are described in publications and comparison lists is decisive.
- Running GEO alongside SEO
- When content production runs jointly the combined price drops, and the same content works for both ranking and citation.
Client reviews
What clients say once they start getting cited
Packages
What does GEO cost?
A one-off setup or an ongoing programme. Taken together with SEO, content production runs jointly and the combined price drops.
Visibility audit
$600one-off
A clear answer to where you stand, plus the roadmap.
Measurement
- Four-engine test across 100 target questions
- ChatGPT, AI Overviews, Perplexity, Copilot
- Competitor citation comparison
- Baseline citation rate report
Audit
- Technical accessibility audit
- AI crawler access rules
- Schema and entity consistency
- Citability review
Output
- Prioritised fix list
- 12-week roadmap
- Presentation and handover call
- Raw data files
Duration: 2 weeks
Talk about this packageGEO programme
Most chosen$725/ month
Ongoing work that raises the citation rate systematically.
Production
- Everything in the audit
- Monthly answer-block production
- Rewrites of existing pages
- Tabulated data and definitions
Technical
- Schema and entity management
- Server-side HTML audit
- Crawler access management
- llms.txt and access rules
Tracking
- Weekly citation tracking dashboard
- Competitor answer monitoring
- Monthly strategy call
- Per-engine trend reporting
6-month minimum
Talk about this packageSEO + GEO together
$1,300/ month
Visibility in search results and in AI answers alike — one team, one content plan.
Scope
- Both programmes in full
- Joint content production plan
- 10 pieces a month + answer blocks
- One roadmap
Authority
- Digital PR and mention work
- Third-party source placement
- Original data studies
- Brand entity management
Reporting
- Combined revenue reporting
- Rankings and citations in one dashboard
- Fortnightly calls
- Competitor benchmarking
$1,525 bought separately · about 15% saving
Talk about this packageGEO is measured by citation, not clicks; the dashboard records which question surfaced whom on which engine. SEO Growth plus the GEO programme comes to $1,525 bought separately; together it is $1,300 — about 15% less. Content production runs jointly, so the same content works for both ranking and citation.
8 The Green, Dover, DE 19901, USA
Registered office
Registered in Delaware, working worldwide.
Registered office · Dover, Delaware, USA
- Founded in Delaware
- 2025
- Working languages — English and Turkish
- 2
- Average first reply (minutes)
- 27
- Work under contract (%)
- 100
Frequently asked
Clear answers about GEO.
For classic search visibility, see our SEO service.
No, it layers on top. AI engines draw largely on the same content pool, but being cited needs a different content shape and different technical access.
Yes. We run your target questions across four engines at regular intervals and record the answers. Citation rate, position and competitor share appear in a monthly dashboard.
The effect of technical access and answer-block fixes starts showing in 4–8 weeks. Third-party mentions take 3–6 months to settle in.
Not if you want to appear in the answers. Closing access also closes the model's ability to learn about you. We decide together which crawler gets what.
The click-through rate is low, but the visitor is far more qualified: they arrive at the decision stage, having been recommended.
Yes — more than in classic SEO. Models look at which source answers the question most clearly, not at domain age.
Who is AI recommending in your market?
A free visibility test. We run your target questions across four engines and show you who gets cited.
or info@caliency.com
Other services
Which one comes next?
Four disciplines, one team. They usually run together — SEO without a rebuilt site, or GEO before SEO settles, never pays off in full.