Branch Visibility · Professional services · SEO · 2026-01
Recovering organic after index bloat and template debt
Crawl budget wasted on near-duplicate city pages. We consolidated, fixed canonicals, and rebuilt service hubs that actually rank.
- Organic sessions
- ~2× / 5 mo
- Thin URLs removed
- 120+
- CWV mobile
- Pass
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Two CMS migrations left soft-404s, retired domains in canonicals, and thin doorways competing with each other.
Approach
Full crawl + GSC export, redirect map, hub rewrite, CWV on money templates, measurement plan before content volume.
Outcome
Organic sessions roughly doubled in five months from the post-audit baseline.
Stack
- Technical SEO
- Search Console
- Screaming Frog
- Next.js
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