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Catalog Growth · Ecommerce · industrial supply · 2025-11
Catalog SEO that ranks specs — not bloated facet URLs
Facet hygiene, category intent map, and PDP schema so Google indexes the SKUs buyers search — not infinite filter combinations.
- Non-brand organic $
- +87%
- Indexed junk ↓
- −70%
- Horizon
- 2 qtr
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Millions of parameter URLs diluted crawl. Ranking pages weren’t the ones with inventory.
Approach
Robots + canonical strategy, faceted filtering rules, content briefs for top categories, internal link scoring.
Outcome
Non-brand organic revenue became a meaningful share of paid within two quarters.
Stack
- Technical SEO
- Shopify Hydrogen
- GSC
- Looker
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