Service Calendar · Local business · home care · 2025-10
Local cleaning brand that quotes in under a minute — on mobile first
Lead capture rebuilt as a 4-step estimator with ZIP validation, crew availability heuristics, and CRM sync the same day.
- After-hours leads
- 2.4×
- Paid CPA
- −29%
- Launch
- 3 wk
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Phone-only quoting meant nights and weekends were dead. Competitor sites with online estimates stole the pipeline.
Approach
Bright, trustworthy UI; instant estimate ranges; HubSpot + SMS confirmation. SEO landing pages for each service+borough.
Outcome
After-hours leads finally converted. Paid ads CPA dropped because the landing experience matched the promise.
Stack
- Next.js
- HubSpot
- Twilio
- Vercel
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