Front-end engineer
Owns the component architecture, writes the pages in Next.js and holds accessibility and the Core Web Vitals budget at code level.
Custom web development built to outperform.
Custom websites, WordPress builds, online stores and web apps for companies that need more than a template — coded from scratch on Next.js or built on a bespoke WordPress theme. Fixed price, one senior team, and code you own.
The stack we build the web on
Performance
Why does a template site cost you money?
An off-the-shelf theme ships the code for hundreds of features you never use. The page opens late, shifts on mobile, and search engines and AI answers pass you over.
Lighthouse48
98
The mobile performance floor on every site we hand over is 95.
Load time4.2s
0.9s
Each second of delay costs roughly 7% of mobile conversion on average.
Page weight3.8MB
410KB
Unused theme code and plugin payload disappear entirely.
← drag · 44% before
Same content, rebuilt structure.
Drag the handle. On the left, the corporate site we took over; on the right, what we shipped six weeks later. The content is largely the same — structure, speed and routing are not.
- Quote form completion
- +64%
- Quote form completion
- Organic sessions (6 months)
- +210%
- Organic sessions (6 months)
- Bounce rate
- −37%
- Bounce rate
Client reviews
What teams say after leaving templates behind
What we build
Four kinds of website. One standard.
Most enquiries land in one of these four. Knowing which one you need is half the scoping conversation.
Corporate website
The site a serious company is judged by. Clear positioning, fast pages, and a structure your team can extend without a developer.
5–15 pages · 2–6 weeks
E-commerce store
WooCommerce or a custom build — product pages, checkout, payments, shipping and stock wired up and live-tested before launch.
WooCommerce or custom · 4–6 weeks
Landing & campaign pages
One page, one job: convert. Built for paid traffic with measurement and A/B testing in place from day one.
1–3 pages · 1–2 weeks
Web application
Authentication, dashboards, user roles and real business logic on Next.js. When a website is not enough and you need a product.
Scoped per project · 6+ weeks
Weight is speed
One second of delay is 7% of mobile conversion.
On the sites we take over the difference comes down to the same two things almost every time: theme payload and code nobody uses. Remove both and the page gets faster on its own.
- Load time (s)
- 0.9
- Load time (s)
- Lighthouse mobile
- 98
- Lighthouse mobile
- Page weight (KB)
- 410
- Page weight (KB)
Scope
What does a custom web development project cover?
As a web design agency we keep every layer in one team — design to infrastructure, content model to measurement. CMS training and documentation are part of the handover, and website pricing is fixed against the scope level at the end of the discovery call.
- Information architecture and design
- We map the question each visitor arrives with and build the page structure around those questions. Every template ships with a design system.
- Custom-coded or WordPress
- On the coded track: server-side rendering with Next.js, image optimisation and a performance budget. On the WordPress track: a theme and blocks written for the project. Neither uses an off-the-shelf theme or a page builder.
- Technical SEO and GEO foundation
- Schema markup, sitemap, multilingual tags and quotable content blocks. The site reads correctly in search results and in AI answers alike.
- Content management
- An editing panel your team can publish through without waiting on a developer: a headless CMS on coded sites, project-specific blocks on WordPress. Field names follow your language and your workflow.
- Conversion and measurement
- Form, search and CRM integration plus event-based analytics. You see which page actually produces enquiries from month one.
- Accessibility and maintenance
- WCAG-compliant contrast and keyboard navigation, automated backups, security updates and a monthly performance report.
Process
How does custom website development work?
As you scroll, the browser on the right shows that phase's real output. Each phase ends with your sign-off; nothing proceeds without it.
- Week 1 · Strategy
Who arrives, what are they looking for, what do we want them to do?
Audience, search intent and competitor analysis. The page inventory and conversion goals are written down this week.
- Week 2–3 · Design
Designed with real copy and real images.
We do not use lorem ipsum. Design is built on real content from day one, so launch holds no surprises.
- Week 4–7 · Build
Every page arrives with a live preview link.
We build component by component and open each page for preview on the same infrastructure it launches on. The performance budget is measured on every release.
- Week 8 · Launch
Redirect map, measurement and handover.
Old URLs are mapped one by one, so no rankings are lost. Analytics, Search Console and CMS training are part of the handover.
caliency.com/strategy
Team
You talk to the person building your site.
There is no account-manager layer. The senior engineer on your first call writes the code and ships it, so the brief never thins out on its way through anyone.
Product designer
Draws the information architecture and the conversion path, then hands over a design system production can take as-is.
Infrastructure engineer
Sets up the data model, the integrations and the deployment pipeline, making the scale and security calls in the first sprint.
Whoever builds it is in the room.
Selected work
Sites that are live.
Measurement is set up on day one of every project. The figures below are from the sixth month after launch.
B2B manufacturing · 7 weeks
From catalogue site to quote engine
We made product families filterable and cut the quote form down to three steps.
- quote requests
- +64%
- quote requests
- load time
- 0.8s
- load time
SaaS · 5 weeks
Four languages, one codebase
Multilingual structure, automatic hreflang and market-specific pricing pages.
- organic sessions
- +210%
- organic sessions
- Lighthouse
- 98
- Lighthouse
Healthcare group · 6 weeks
140-page content migration, zero loss
Every URL on the old site was mapped; rankings held through launch week.
- traffic lost
- 0%
- traffic lost
- bounce rate
- −37%
- bounce rate
Packages
What does a website cost?
Two tracks — custom-coded on Next.js or WordPress — each with three scope levels. The price is fixed after the discovery call and does not change during the project.
Two delivery tracks — pick one
No off-the-shelf theme, no page builder plugin. Server-side rendering with Next.js, a performance budget and a headless CMS. A site that stays fast and carries no plugin dependency.
Corporate
$600fixed
An 8–12 page corporate website for companies that need to explain themselves clearly.
Design and content
- 8–12 pages, custom design
- Design system per template
- Designed with real content
- Mobile-first layout
Infrastructure
- Coded from scratch in Next.js
- Headless CMS setup
- Image optimisation
- Automated backups
Measurement and handover
- Technical SEO and schema
- Form and analytics integration
- CMS training and documentation
- 3 months of support
Delivery: 4–6 weeks
Talk about this packageGrowth
Most chosen$1,150fixed
For teams that want the site working as a sales channel.
Design and content
- Everything in Corporate
- Up to 25 pages
- Blog infrastructure
- Multilingual structure and hreflang
Conversion
- CRM integration
- A/B testing setup
- Event-based analytics
- Quote and form flows
Search visibility
- GEO content blocks
- Extended schema markup
- 301 redirect map
- 6 months of support and monthly reporting
Delivery: 6–8 weeks
Talk about this packagePlatform
$2,300+starting
Not a site but a platform to build a business on: portals, marketplaces, membership systems.
Scope
- Everything in Growth
- Unlimited pages and content types
- User accounts and roles
- Permission management
Integration
- Custom API development
- Third-party system integration
- E-commerce or booking flow
- Payment infrastructure
Operations
- Load testing and scaling plan
- 12 months of priority SLA
- Handover to your dev team
- Monthly performance review
Delivery: scope-dependent
Talk about this packageEvery price is fixed and locked in the contract after the discovery call; it never rises on its own during the project. Hosting and domain accounts are opened in your name and we take no intermediary fee. Prices exclude tax.
8 The Green, Dover, DE 19901, USA
Registered office
Registered in Delaware, working worldwide.
Registered office · Dover, Delaware, USA
- Founded in Delaware
- 2025
- Working languages — English and Turkish
- 2
- Average first reply (minutes)
- 27
- Work under contract (%)
- 100
Frequently asked
Straight answers before you commission a site.
If you cannot find what you need, write to us — we reply in 27 minutes on average.
Custom web development means designing and building a website around one company's goals instead of adapting an off-the-shelf theme. The information architecture, copy, integrations and performance budget are planned for that business. At Caliency a custom corporate site is typically 5–15 pages and goes live in 2–6 weeks, depending on the stack.
A corporate site built on WordPress takes 2–3 weeks; a custom-coded corporate site on Next.js takes 4–6; the growth package with a blog and multilingual structure takes 6–8. On platform projects the timeline is settled at the end of discovery.
We build both and make the call with you. WordPress makes sense when your own team will update content often and budget comes first — we write the theme and blocks for the project rather than buying one. When speed, multiple languages, custom integrations or long-term scale come first, a custom-coded Next.js site is the better route.
Page count, how original the design is, the number of languages, integrations (CRM, payments, stock) and the stack decide the price. Our packages start at $325 on WordPress and $600 for a custom-coded corporate site. The price is locked in the contract after the discovery call and excludes tax.
No. We map every URL before launch and set up a 301 redirect map. None of our migrations in the last three years lost traffic permanently.
You can supply the copy, or we can write it against search intent. In the second case the content falls under our SEO and GEO service.
Yes. Editing text, images and adding pages needs no developer — through a headless CMS on coded sites, through the admin panel on WordPress. We run live training for your team and hand over documentation.
A typical corporate site runs on $20–60 a month in hosting. The accounts are opened in your name; we take no intermediary fee.
Yes. We build WooCommerce stores starting at $1,450 or a custom e-commerce stack. Payment provider, shipping, stock and invoicing integrations are part of the scope and are live-tested before launch.
Let's stop your site being a cost line.
A 30-minute discovery call. You leave it with a clear scope, a real timeline and a fixed price.
or info@caliency.com
Other services
Which one comes next?
Four disciplines, one team. They usually run together — SEO without a rebuilt site, or GEO before SEO settles, never pays off in full.