Weekly Kitchen · Food delivery · subscription · 2026-01
Subscription meal commerce with weekly menus that don’t feel like SaaS
Menu-first website + account portal: swap meals, pause weeks, and pay without jumping between three tools.
- Support tickets
- −44%
- AOV
- +12%
- Launch
- 6 wk
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Shopify + separate membership app + Google Form for swaps. Support inbox owned the “product.”
Approach
Unified Next.js experience on top of Stripe Billing and a headless catalog. Ops get a simple kitchen board; customers get one login.
Outcome
Churn tickets for “I can’t swap” dropped hard. Average order value rose after menu storytelling pages shipped.
Stack
- Next.js
- Stripe Billing
- Postgres
- Vercel
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