Clinic Network · Healthcare · multi-site · 2025-12
Calm clinic sites that book visits — not bury phone numbers
Three clinics, one brand system: treatment pages, insurance FAQ, and booking wired to their calendar without a bloated health-tech plugin.
- Online bookings
- 3.1×
- Lighthouse
- 96
- Launch
- 4 wk
Representative engagement. The client name and brand stay anonymous unless we are cleared to show them, and the screens are our own reconstructions rather than client screenshots.
Challenge
Legacy brochure site mixed locations into one confused IA. Call volume was high but online booking near zero.
Approach
Location hubs, doctor profiles with schema, accessible forms, and a lightweight booking embed senior-reviewed for HIPAA-sensitive copy.
Outcome
Online bookings became a real channel. Organic queries for services+city started compounding within a quarter.
Stack
- Next.js
- Schema.org
- Cal.com
- Cloudflare
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